For the background, we decided that using one block colour would simply be too boring and would not stand out at all. We therefore decided we wanted to create a rainbow but a rainbow that used different colours, rather than the original; red, yellow, blue, green, we decided we wanted to use the colours of their top five Feel Good drinks. The rainbow was created on Photoshop and we carefully picked out the exact colours to match what we wanted. This made the background a lot more and cheerful which is what they were looking for and at the same time incorporate their drinks. Additionally the Feel Good website also features a rainbow, although it is different colours the reason for it being there seems similar to ours.
On top of this, we used created a silhouette of our chosen animal, the squirrel, drinking Feel Good drink from a silhouette of a tap. The reason for using a silhouette rather than normal images is that the black against the coloured background stands out more, therefore creating a bold statement which is automatically more eye catching.
As the squirrel is basically our Feel Good mascot, we decided to make it the link from one page to the next. By doing this, the website becomes more interactive and makes the target audience feel more involved. The squirrel is also slightly animated in the fact that when you roll the mouse over the top of it, it slightly leans back and looks up at the drink. By rolling the mouse over the squirrel, your cursor also changes the arrow to the pointing finger, automatically showing you that there is something there for you to click on and shows that there is more to this website than meets the eye.
In one certain area on all of the webpages we have created, we have placed the Feel Good drinks logo. This logo when rolled over by the cursor turns from an arrow into a pointing finger. The Feel Good logo when clicked on will always lead you back to the home page, which is something they did on their own website that we felt we should keep the same.